Our Story

PROTECTING THE INTERESTS OF THE HIGH NET WORTH INDIVIDUAL FOR OVER 45 YEARS

EARLY YEARS
In 1968, Rosalyn Binday, a mother with a young family, did something nearly unheard of: she started to sell insurance. She invested time in her clients and discovered that her community had a need for a high quality service provider.Roz recalled, “Everyone needed insurance for their homes, cars, or businesses. I found we could make buying insurance a more positive experience by getting to know our clients and their families.”That became the mission of Advocate Brokerage, which specializes in providing personal and commercial insurance to affluent individuals throughout Scarsdale, Westchester County, and the surrounding tri-state area. Advocate grew to become one of the finest customer service agencies in affluent Westchester County.

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PROVIDING DEDICATED SERVICE TO AFFLUENT CLIENTS FOR OVER 45 YEARS

Advocate Brokerage is more than an insurance agency. Our team becomes trusted advisors who understand the needs of the affluent client. We take time to get to know our clients and educate them on their risks while we work to find the best coverage with the highest value for their individual needs. Our partnerships with the top insurance carriers for the High Net Worth Insurance market ensures that the coverage we offer is among the best in the industry.
High ethical standards, compassion, and our expertise allow us to provide the finest customer service possible to our personal and commercial clients throughout New York, New England, and the Tri-State area.