PURE is dedicated to providing best-in-class coverage, service and communication; to innovating how risk is assessed, managed and proactively reduced; and to delivering an exceptional member experience. Inspired by some of the finest mutual and reciprocal insurance companies in the world, PURE aims to put the long-term interests of its membership first.

The Member’s Guide to Working with PURE is designed to help you take full advantage of your membership. You will find details about our proactive risk management services, our claims process, the PURE Member Advocate® and other conveniences intended to provide you with an exceptional member experience.