Our Story

In 1968 Rosalyn Binday, a mother with a young family, did something nearly unheard of at the time, she started to sell insurance. Determined to succeed, she invested time in her clients and discovered that her community had a need for a high quality service provider. Roz recalled, “Everyone needed insurance for their homes, cars, or businesses. I found we could make buying insurance a more positive experience by getting to know our clients and their families.” That became the mission of Advocate Brokerage, which specializes in providing personal and commercial insurance throughout Westchester County and the surrounding tri-state area.

As Advocate grew; it became among the finest customer service agencies in affluent Westchester County. Roz’s husband, Ronald Binday, joined the firm, bringing over 25 years of experience as a top performer for Allstate Insurance. Their son Glenn Binday grew up knowing that one day he would join the firm and is now a principal leading the Commercial Lines division.  Their daughter Denise Koslowsky also joined the firm after spending some time in the art world, and is now a principal leading the Personal Lines division.

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Over 45 Years of Serving the Insurance Needs Of Our Clients

Advocate Brokerage is more than just an insurance agency.  Our team becomes trusted colleagues and partners that truly understand the unique needs of our clients. Our goal is to educate our clients and to help them understand the types of insurance that will best fill their individual needs.  Once we understand the risks our clients face, we take the time to search the market for the best possible coverage with the highest value we can provide.  We have formed partnerships with the top insurance carriers for the High Net Worth Insurance market so that the coverage we offer is among the best in the industry.Our philosophy is and has always been to utilize the expertise and relationships our family has developed over the last 45 years within our local community to bring the highest ethical standards and best quality to our work each and every day.  We are dedicated to serving the needs of our personal and commercial clients and providing the finest customer service available.