Our Story

In 1968, as a young mother still growing her family, Rosalyn Binday decided to reach out and help her neighbors.
Roz had heard their complaints about insurance and the companies and agencies that sold it, and she knew she could do a better job for people.
“I felt this was a very important service,” Roz says. “Everyone needs insurance for their homes and cars, or their businesses. I felt we could make buying insurance a much more positive experience.” That was the start of Advocate Brokerage of Scarsdale, which specializes in personal lines and commercial insurance in the tri-state area.
Roz was a trailblazer from the beginning. Few women in those days sold insurance, and fewer were owners of agencies. Others viewed her as a kind of Gloria Steinem at the forefront of women taking a new role in society. For Roz, her uniqueness was “a plus,” and her success was proven in that Advocate Brokerage was profitable from the start, and has consistently been a top performer and award-winner from the insurance companies the agency represents.

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Over 45 Years of Experience Serving the Insurance Needs of the Affluent Client

Advocate Brokerage is more than just an insurance agent, we are trusted colleagues and partners with our clients. We educate our clients to help them understand the insurance that will best fill their individual needs, and then search the market for the best coverage and value we can provide.
Our philosophy is to bring the highest ethical standards and best quality to our work every day, employing the expertise and relationships developed over 45 years as a local, family-owned business.